6:30p ET to 8:00p ET

Kick off the Staffing Sales Summit with a vibrant welcome reception, sponsored by SimpleVMS, featuring delicious food, refreshing drinks, and unparalleled networking. 

You will also be entertained by Diane Prince, a staffing industry veteran with a $28m exit, who will be showcasing a fun and novel use of ChatGPT.  

She will be showcasing the results of a ChatGPT prompt that lead to a hilarious stand-up comedy set.  We're affectionately referring to this set as StandUpGPT.

So come get registered, enjoy good food and drinks, see some old friends, make some new ones, and laugh along with us.  

9:00AM - 10:00AM

Rochelle Carrington

Join accomplished executive coach Rochelle Carrington as she helps attendees uncover what’s holding them back. Learn actionable tactics to unlock your full potential, overcome obstacles, and achieve greater success in both leadership and personal growth.

Objective:

This event aims to help attendees identify and overcome subconscious emotional limitations that impact their success in business, relationships, and personal well-being. By understanding how childhood emotional programming shapes adult decision-making, participants will learn how to rewire their emotional blueprint for lasting transformation and high performance.

Key Takeaways:

• Your Emotional Blueprint Controls Your Results: The subconscious beliefs formed in early childhood dictate emotions, behaviors, and decision-making in adulthood, often leading to self-sabotage and limiting success.
• Traditional Self-Help Methods Don’t Solve Emotional Issues: Logical tools such as therapy, affirmations, and reframing provide temporary relief but fail to address deeply ingrained emotional patterns stored in the subconscious mind.
• Transformation Requires Subconscious Alignment: Lasting change happens by reprogramming the subconscious emotional blueprint, allowing individuals to shift from stress, fear, and frustration to clarity, confidence, and success—without reliving past trauma.

This session provides a practical, science-backed framework to help attendees break free from limiting beliefs and achieve rapid, sustainable growth in all areas of life.

Producer Track

10:15AM - 11:00AM EST

Kim Henderson

Returning as one of the highest-rated speakers from the last Summit, Kim Henderson brings her expertise to help sales producers elevate their performance. 

Objective:

This event is designed to help staffing professionals maximize client meetings to strengthen relationships, uncover business opportunities, and expand their client share. The session provides actionable strategies for transforming client interactions from transactional exchanges into consultative partnerships, ensuring long-term business growth.

Key Takeaways:

• Position Yourself as a Specialist, Not Just a Vendor
  Clients seek partners who provide strategic solutions beyond staffing. Becoming a subject matter expert in their industry and business challenges helps differentiate your firm and reduce the risk of commoditization.

• Maximize Meetings with Preparation & Structured Conversations
  Effective client meetings require thorough research, clear objectives, and a well-defined Up-Front Contract to set expectations and guide discussions. Asking insightful questions about hiring needs, business initiatives, and decision-making processes unlocks deeper opportunities.

• Deliver Value Beyond Job Placement
  Providing workforce insights, industry data, and networking opportunities strengthens your credibility and positions your firm as an indispensable resource. Offering post-placement follow-ups and customized workforce solutions increases retention and deepens client engagement.

This session equips staffing professionals with the tools and strategies to convert client meetings into long-term, revenue-generating relationships.

Don’t miss this session packed with practical insights and proven tactics!

Leadership Track

10:15AM - 11:00AM EST

Joey Frampus

Joey Frampus from Butler Street will guide sales leaders in creating a culture of accountability and performance by maximizing the capacity and results of their teams. He’ll explore modern trends, sharing techniques and tools to leverage technology, automation, and AI within the sales function. 

Objective:

This event is designed to equip leaders with the strategies and tools necessary to navigate an evolving business landscape. The focus is on leveraging AI, defining a clear strategy, and effectively mobilizing the workforce to drive growth and organizational success in 2025.

Key Takeaways:

• Embrace AI to Stay Competitive
  With 97% of executives feeling urgency to integrate AI, leaders must adopt AI-driven tools to streamline operations, enhance decision-making, and foster innovation. AI is no longer optional—it’s a business imperative.

• Prioritize Client Retention & Strategic Growth
  Retaining and expanding existing accounts is more cost-effective than acquiring new ones. Businesses should focus on cross-selling, client referrals, and maximizing customer lifetime value to drive revenue growth.

• Mobilize the Workforce with Clear Strategy & Accountability
  Effective leadership is about managing agreements, not emotions. Leaders must articulate a clear strategic direction, set actionable goals, and use AI-powered enablement tools to ensure teams execute efficiently.

This session provides a roadmap for leaders to future-proof their organizations by integrating AI, refining growth strategies, and fostering a results-driven workforce.

Don’t miss this session designed to transform your sales leadership approach!

11:15AM - 12:00PM EST

Mark Winter

Back by popular demand, Mark Winter from WinSource returns to address one of the most critical challenges in staffing sales: the disconnect between sales, operations, and marketing. Sales often operates in a silo, leaving salespeople underprepared to align the agency’s core values and recruiting team’s capabilities with client needs. This misalignment results in frustrated recruiters and unmet client expectations. 

Objective:

This session provides a comprehensive approach to Sales Enablement, helping sales teams align strategy, process, and execution to drive revenue growth. By ensuring the right seller engages with the right prospect at the right time, with the right tools and messaging, organizations can optimize sales effectiveness and increase client acquisition and retention.

Key Takeaways:

• Sales Enablement is About Precision & Process
  Effective sales enablement ensures that sales reps have the right tools, training, and processes to engage prospects effectively. The framework emphasizes aligning sales efforts with customer needs through structured processes and clear value propositions.

• A Defined Sales Process is Essential to Avoid Commoditization
  A structured approach—from prospecting to closing—reduces friction in the buying process and prevents sales reps from skipping critical steps that could stall deals. Leading indicators like conversion rates, deal velocity, and client retention must be tracked consistently.

• Marketing & Sales Must Be Aligned for Success
  Creating a marketing toolkit (introductory materials, case studies, pitch decks, and follow-up strategies) ensures that prospects receive relevant and valuable touchpoints throughout the buying journey. Sales success depends on messaging consistency and proactive client engagement.

This session equips sales professionals with the strategies, tools, and mindset needed to increase sales velocity, win more business, and build long-term client relationships.

1:15PM - 2:00PM EST

Tom Erb

Renowned industry speaker and advisor Tom Erb, synonymous with staffing sales success, will tackle the evolving landscape of the staffing industry. He’ll highlight the shifts forcing salespeople to adapt their approach to win over clients. Tom will equip attendees with the tools and strategies needed to thrive in today’s modern staffing environment, ensuring they stay ahead of the curve and effectively connect with clients in a rapidly changing market. Don’t miss this must-attend session for sales professionals!

Producer Track

2:15PM - 3:00PM EST

Rochelle Carrington

Rochelle Carrington returns to empower sales producers with proven strategies to get more "yeses," streamline their pipelines, and focus only on prospects who are ready to buy. 

Objective:

This session provides sales professionals with a structured approach to optimizing their sales pipeline, reducing inefficiencies, and increasing conversion rates. By shifting from a reactive to a designed sales cycle, attendees will learn how to shorten sales timelines, improve forecasting, and close more deals effectively.

Key Takeaways:

• Design a Predictable Sales Cycle Instead of Operating by Default
  A well-structured sales process ensures that inefficiencies are eliminated, forecasting is accurate, and deals move forward with consistency. Sales cycles should be mapped out step by step—from initial meeting to final decision—ensuring clarity for both sellers and buyers.

• Use a Decision Matrix to Eliminate "Think It Over" Responses
  Every prospect should land in one of three categories: Yes, No, or Clear Future (a next-step meeting set on the calendar). This prevents stalled deals and provides clarity on whether to move forward, follow up, or disqualify a prospect.

• Eliminate Pipeline Stagnation with Proactive Communication
  Sales reps should actively manage stuck deals by implementing strategic follow-ups, like the Alligator Email technique, to re-engage prospects and prevent lost opportunities due to inaction.

This session empowers sales professionals to take control of their pipeline, increase efficiency, and drive more revenue through a structured, decision-oriented sales process.

Leadership Track

2:15PM - 3:00PM EST

Shannon Kahn

Shannon Kahn, a renowned consultant specializing in optimizing sales teams, will share the top reasons sales organizations fail to hit their goals and how to overcome these challenges. 

Objective:

This session provides staffing industry leaders with actionable strategies to improve sales leadership, accountability, and incentive alignment. The focus is on equipping leaders to hold producers accountable, structure effective incentive plans, and transition top producers into leadership roles when appropriate.

Key Takeaways:

• Accountability: Micro-Managing vs. Micro-Caring
  Sales leaders must establish clear, documented KPIs and goals, provide structured coaching, and conduct consistent 1:1 feedback sessions to build trust and drive performance. Success is measured at the team level, not just the individual level.

• Aligning Incentives to Drive Desired Behavior
  Compensation and incentives should reflect company strategy. Plans should be simple, with no more than three incentive components, rewarding gross profit, new clients, and year-over-year growth. Managers should have quarterly and annual incentives tied to both team and company performance.

• Transitioning Top Producers to Leadership Roles
  Not all top salespeople are suited for leadership. Companies should provide mentorship opportunities, leadership training, and formal assessments (e.g., Strengths Finder, Predictive Index) to identify those who truly want and are suited for leadership roles.

This session empowers sales leaders with the tools to maximize team performance, structure effective incentive programs, and build a strong leadership pipeline for sustainable business growth.

3:10PM - 3:55PM EST

Scott Littrell - SourceWhale

Scott Littrell from SourceWhale will showcase how top-performing staffing agencies use software to power targeted, multi-step prospecting and sales campaigns. 

Objective:

This session explores how staffing firms can leverage data-driven software solutions to enhance sales campaigns, improve client acquisition, and optimize business development strategies. By focusing on ideal customer profiles (ICP), multi-touch outreach, and quality-driven engagement, firms can maximize their sales effectiveness.

Key Takeaways:

• Defining an Ideal Customer Profile (ICP) Increases Success
  Organizations with a well-defined ICP experience a 56% higher client win rate, 36% faster time-to-fill, and 82% client retention. Understanding past wins vs. losses helps refine targeting and improve conversion rates.

• Multi-Touch & Multi-Channel Outreach Yields Higher Conversions
  Sales campaigns with at least three touchpoints achieve 50% more meetings than one-step approaches, while leveraging three communication channels doubles conversion rates compared to a single-channel strategy.

• Quality Over Quantity in Prospecting
  Targeting fewer than 100 well-matched prospects triples conversion rates compared to mass outreach to 300+ leads. High-quality engagement, structured follow-ups, and strategic outreach frameworks (such as OPPS, Teacher, and PSA models) drive the best results.

This session provides a data-backed approach to optimizing sales pipelines through software automation, strategic targeting, and refined engagement strategies to increase efficiency and win more business.

4:00PM - 4:45PM EST

Mike Bradbury

Mike Bradbury, a trailblazer in Social Selling for top staffing agencies, will teach a proven tactical plan for using LinkedIn to revolutionize your sales approach. 

Objective:

This session provides a three-step system to help staffing professionals leverage social selling to increase sales. By strategically using LinkedIn and other digital platforms, sales professionals can build relationships, stay top-of-mind with prospects, and drive more business through visibility, authenticity, and consistency.

Key Takeaways:

• Getting on the "Mental List" is Crucial for Sales Success
  Before conducting research, 85% of B2B buyers already have a mental list of vendors, and 90% choose from that list. The goal of social selling is to consistently appear on that list by engaging prospects through strategic visibility.

• The LCM Method (Like, Comment, Message) is the Secret to Social Selling
  Instead of cold outreach, social selling warms up potential buyers by liking their content, commenting thoughtfully, and messaging in a way that builds relationships—not just pitches services.

• Consistency Over Time Drives Results
  Social selling isn’t a one-time effort but an ongoing daily process. Dedicating 45-60 minutes per day to engaging, connecting, and messaging ensures long-term lead generation and business growth.

This session equips staffing sales professionals with a repeatable, structured system to generate leads, nurture relationships, and close more deals through authentic digital engagement.

Don’t miss this session designed to elevate your social selling game!

5:00PM - 6:30PM

The Staffing Shark

Join the "It’s 5 O’Clock Here" mixer, hosted by the high-energy Staffing Shark! Network with peers, share ideas from the day’s sessions, and relax with great food, drinks, and fun in a lively atmosphere you won’t want to miss!

9:00AM - 10:00AM EST

Robert Reid

Robert Reid, renowned for delivering the most talked-about, high-energy session last year, returns with an impactful masterclass workshop. 

Objective:

This session, led by Robert Reid, focuses on the critical role of asking better questions in client interactions, sales, and leadership. Attendees will learn how to improve their questioning techniques to uncover pain points, drive meaningful conversations, and deliver value-driven solutions.

Key Takeaways:

• Asking the Right Questions Defines Your Value
  In the eyes of the customer, your value is determined by the quality of questions you ask. Shallow, transactional questions lead to generic responses, whereas thoughtful, strategic questions create deeper engagement and trust.

• The SIGN Questioning Framework Enhances Conversations
  Effective questioning follows a four-step framework:

  1. Get the Facts – Understand the situation.
  2. Find the Pain – Identify the problem.
  3. Implications – Explore the consequences.
  4. Ask About the Value of a Solution – Establish the need for action.

• Better Questions Lead to Better Outcomes
  Instead of prescribing solutions before diagnosing needs ("sales malpractice"), great sales professionals use structured questions such as:

  • "Given X, how is that impacting Y?"
  • "If we can solve X, how will that positively impact Y?"

This session empowers professionals to replace stock, transactional questions with impactful, insight-driven conversations, leading to stronger client relationships and higher sales success.

Producer Track

10:15AM - 11:00AM

Alexis Meschi

Alexis Meschi from ORA Marketing has mastered the framework staffing and recruiting professionals need to exponentially grow their LinkedIn presence. 

Objective:

This session provides staffing professionals with a content-driven approach to generate inbound leads consistently through social media and digital marketing. By following a structured framework, recruiters can position themselves as industry leaders, build trust, and attract high-quality clients and candidates.

Key Takeaways:

• The Content Conversion System: Lead, Serve, Connect

  1. Lead – Establish authority by sharing insights, trends, and expertise to position yourself as the go-to resource.
  2. Serve – Deliver value-driven content that solves real hiring challenges and provides actionable solutions.
  3. Connect – Build authentic relationships by sharing personal experiences, engaging with your audience, and fostering trust.

• Consistency is Key to Success
  Recruiters should post content regularly and strategically rather than sporadically. Engaging in conversations, using personal stories, and creating a mix of media formats boosts visibility and credibility.

• Quick Optimization Tips for Maximum Impact

  • Use LinkedIn personal pages for engagement.
  • Post content that speaks to clients' needs, not just your achievements.
  • Incorporate personal photos and success stories to humanize your brand.
  • Engage with others’ content and use conversations as inspiration for posts.

This session provides a repeatable system for recruiters to attract, engage, and convert leads through targeted, high-value content—ultimately turning social media into a lead-generating machine.

Leadership Track

10:15AM - 11:00AM EST

Kim Henderson

Kim Henderson returns with another tactical masterclass, this time revealing how staffing agencies can grow revenue by expanding their MSP business. While MSPs often have a negative reputation in the staffing industry, Kim has uncovered a hidden opportunity within this space. 

Objective:

This session equips staffing professionals with a Step-by-Step framework to successfully sell into Managed Service Provider (MSP) programs. By understanding the MSP structure, its challenges, and how to demonstrate value, staffing firms can secure and expand their presence in these competitive programs.

Key Takeaways:

• Understanding MSPs & Their Value to Clients
  MSPs streamline contingent workforce management for large companies by improving time-to-fill, cost efficiency, compliance, and reporting. Staffing firms that integrate into MSPs gain access to high-volume job orders, structured processes, and expanded client opportunities.

• Selling to an MSP Requires Strategy & Persistence
  Successful entry into an MSP program involves:

  1. Targeting the right MSP contacts – Supplier teams, program directors, and corporate-level leadership.
  2. Uncovering pain points – Identifying skill gaps, compliance challenges, onboarding issues, and vendor inefficiencies to position solutions.
  3. Reducing risk for the MSP – Highlighting compliance, workforce scalability, tech integrations, and specialized talent solutions.

• Engaging Client Leadership for Sponsorship
  MSPs serve clients, but clients ultimately drive decisions. Engaging hiring managers directly to uncover unmet needs—such as hard-to-fill roles or process delays—can lead to internal advocacy for the staffing firm’s inclusion in the MSP program.

This session provides staffing firms with a repeatable approach to securing MSP partnerships, leveraging long-term relationship-building, value-driven solutions, and a consultative sales process to win and expand business within MSP programs.

11:15AM - 12:00PM

David Searns

David Searns, co-CEO of Haley Marketing, will reveal why many staffing agencies struggle with flat sales and how the evolving buyer's journey demands a more sophisticated approach. 

Objective:

This session, led by David Searns of Haley Marketing, focuses on how staffing companies can stand out in a crowded market by differentiating their sales process rather than just their service offerings. By creating a unique buyer experience, staffing firms can increase engagement, build stronger client relationships, and drive more sales.

Key Takeaways:

• Service Alone Won’t Differentiate Your Firm—Your Sales Process Will
  With 25,000 staffing firms in the U.S. making similar claims about superior service, differentiation must come through the way you sell, not just what you sell. A buyer-centric sales process enhances perceived value and builds stronger connections with prospects.

• Engineer a Unique Buyer Experience, Not Just a Sales Pitch
  Inspired by high-end brands like Gideon’s Bakehouse, businesses that create an engaging experience stand out. Differentiating your sales process involves:

  • Telling a compelling brand story that sets expectations.
  • Obsessing over product quality and client needs.
  • Eliminating friction in the buying process to make decisions easier for clients.
  • Creating scarcity and exclusivity to increase perceived value.

• Reinventing Sales: From Pitching to Consulting
  Instead of hard-selling, successful staffing firms educate, consult, and create value for clients by:

  • Mapping out an ideal, buyer-centric sales process that is clear, efficient, and engaging.
  • Controlling the sales process by removing common obstacles and frustrations buyers face.
  • Making buying staffing services easier, faster, and even enjoyable through better communication, transparency, and streamlined engagement.

This session provides staffing leaders with practical strategies to redefine their sales approach, ensuring they stand out in a competitive market by delivering a unique, memorable, and client-focused experience.

1:15PM - 2:00PM

Dan Mori

Dan Mori, a renowned industry thought leader and expert in strategic planning and metric analysis, will demystify the data that drives sales success. In this insightful session, Dan will outline the key metrics and data points salespeople and sales leaders must focus on to accurately predict future performance. Attendees will gain actionable insights into leveraging data for smarter decision-making, identifying opportunities, and achieving consistent, powerful results. Don’t miss this opportunity to transform your approach to sales through data-driven strategies!